![]() This is an increase from the $950 million the brand sold during 2017. In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories, and this was their best sales growth in two decades. Sales of Barbie dolls declined sharply from 2014 to 2016. Writing for Journal of Popular Culture in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale lifestyle that can be shared with affluent friends. Since its launch, Barbie has transformed the toy business in affluent communities globally by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends and relatives of Barbie, etc.). The brand has expanded into a multimedia franchise since the late 1980s, including video games, computer-animated films, and a live-action film.īarbie and her male counterpart, Ken, have been described as the two most popular dolls in the world. ![]() Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. Barbie has been an important part of the toy fashion doll market for over six decades. The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories. For other uses, see Barbie (disambiguation).īarbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. "I feel like Barbie has elevated my personal finances, even though I've put a lot of money into her since 1991," he said.This article is about the fashion doll and brand. Keith, the Los Angeles collector, has never paid more than $230 for a Barbie doll, but he said many of the dolls in his collection have appreciated in value since he bought them. Verderame said many valuable Barbies are "still out there to be found on the treasure hunt in thrift stores," but added that the current spike in seller interest is only likely to last about two more weeks. Another found a doll that had been sitting in her mother's house for years, which turned out to be worth $8,500. Many of those have come from people with little or no experience in doll collecting, such as a person who purchased a Barbie at a thrift store that turned out to be valued at more than $10,000. "I've seen some very rare and wonderful dolls for appraisals that we might not have seen if it wasn't for the movie." ![]() ![]() "Barbie appraisals don't normally come the way they've been coming," she said. Lori Verderame, an art historian and TV personality with 25 years of experience as an antiques appraiser, said the Barbie doll owners who usually seek her expertise are seasoned collectors assessing the insurance value of their trove.īut the movie has generated a roughly 60% increase in demand for Barbie appraisals in the past month, beating out other brands of dolls that are usually more popular, according to Verderame. The so-called "Holy Grail" Barbie, the first model produced in 1959, sells for thousands of dollars.ĭr. ![]() It's really bringing a lot of new adults into the Barbie-collecting world," Davidson said.Ĭollector dolls are usually around $100, while non-collector dolls typically range from $10-$30. Barbie dolls, a brand owned by Mattel, are seen at the FAO Schwarz toy store in Manhattan, New York City, U.S., November 24, 2021. ![]()
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